Blog archive - page 29
Showing 281–290 of 327 posts
4 Reasons Why Companies are Choosing CRM Over Traditional Marketing tools
Traditional marketing techniques focus on specific avenues of communication with customers. Customer relationship management (CRM) systems, on the other hand, focus on each individual customer.
Today, as more and more customers base their purchasing decisions on their relationship with sellers rather than the products sold, the CRM approach to marketing is proving uniquely effective.
Thinking about integrating your sales and marketing efforts into a single CRM system? At eIS Business Solutions, Inc., we can help you find the system perfectly suited to your business. Contact us to learn more.
Empowering the modern seller: A new definition of engagement
What does effective engagement look like? Contrary to what many sellers assume, it’s not about increasing the number of interactions or even introducing buyers to the most relevant products. Today’s buying process is a combination of self-research by the customer and key interactions with sales reps to answer questions along the way. When is the right moment to interact? Dynamics 365 for Sales can provide insights into what your customers are looking for in those key interactions and when. At eIS Business Solutions, Inc., we want to help your sales reps meet and surpass buyer expectations. Contact us to learn more.
Close more deals with connected sales and marketing
The buyer’s journey is changing, blurring the lines between the once separate marketing and selling functions. Companies that are embracing this change are already seeing positive results, with tightly aligned sales and marketing functions experiencing 38% higher sales. What does this mean for your business? It starts with a base of shared data. By using integrated tools like Dynamics 365, these two functions can combine customer data from multiple sources to generate more insights that help nurture leads and provide a consistent customer experience. Contact us to learn how you can market and sell smarter.
Three ways content marketing boosts the value of your leads
Oftentimes, a prospect has never heard of a company when a sales rep first makes contact. This cold-calling strategy can be frustrating and ineffective, but content marketing offers an alternative. Connected sales and marketing offer a huge opportunity for more effective lead generation and follow-up. By putting out educational content, you can build trust and add value with leads before your sellers initiate contact. At eIS Business Solutions, Inc., we can help you find the best tools to integrate marketing and sales and boost the value of your leads. Contact us to learn more.
Digital transformation in sales: Evolving the art of customer engagement
Customer engagement is the key to driving sales, so what is the key to customer engagement? A look at the top sales leaders across multiple industries suggests that digital transformation is a major component. Tools like Dynamics 365 can integrate communications–both internally between sales and marketing teams, and externally–to maximize the impact of multiple customer touch points. Whether you’re apprehensive about adopting new technology or searching for the latest innovation, at eIS Business Solutions, Inc., we’re excited to help your business take the next step in your digital transformation.
Turn relationships into revenue
How well do you really know your customers? More importantly, how well do your customers think you know them? 77% of buyers don’t believe the sales people they deal with understand their business. Prove them wrong! Dynamics 365 for Sales can harness data from a variety of sources to give you a more holistic view of your customers’ needs so you can offer targeted content and relevant solutions. At eIS Business Solutions, Inc., we want to help you make the most of your data to drive the productive customer interactions you’re looking for.
Integrate your business applications to achieve maximum impact with these 4 benefits
If you’re like the average small-to-medium sized business, you’re likely using more than 14 applications to run your business. But if these tools are operating in silos, are they helping or hurting? At eIS Business Solutions, Inc., we think it’s important to use tools that not only serve a specific function, but also work in harmony with all others. Check out this article, which explores the benefits and transformative power that the integration of apps can have on your business. Let us know what you think and be in touch if you think app integration matters too.
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FP&A Trends for 2019: The Year of Digital Finance Transformation
How are you conducting your budgeting? Some organizations still rely on spreadsheets for budgeting and forecasting. But that means they probably aren’t updating regularly with the most current data. And quality data is important to improve your budgeting and forecasting, but more data doesn’t necessarily mean better data. That’s why modern business applications like Dynamics 365 come in handy. At eIS Business Solutions, Inc., we know how to help your business plan, adopt, and optimize your business applications to meet your budgeting and financial needs. Contact us today to learn more.
Customer Story: Park Place Technologies builds personal relationships to drive global sales
Their customers look to Park Place Technologies to show them what’s on the cutting edge of technology. Park Place does this in part by employing workers who have an innovative and entrepreneurial spirit then providing them with leading-edge tools like Dynamics 365. Check out this video to learn more about their strategy and their journey. […]