Blog

7 Steps to making your data hurricane-proof

Hurricanes are a common occurrence in many parts of the United States. Not only do they destroy property and endanger lives, but they can also disrupt your business’s operations. In this blog, we offer tips on how you can ensure fast access to your data following a disaster and immediately get back to business. Determine […]

The benefits and drawbacks of EHRs

Numerous digital advancements enable healthcare organizations to address several key industry challenges, such as safeguarding medical records and providing better care management for patients. Electronic health records (EHRs), in particular, allow quick access to patient records, helping healthcare organizations diagnose patients more effectively, reduce medical errors, and provide safer care. However, with these valuable benefits […]

Customer Lifetime Value and the Subscription Economy

“Customer Lifetime Value and the Subscription Economy” by Phani Nagarjuna is an interesting article about the concept that a customer has a quantifiable lifetime value—first considered in the magazine industry’s subscription-based revenue system. “In today’s always-connected, data-saturated economic system,” writes Nagarjuna, “business models have become the mainstay beyond just magazines and streaming video services.” He continues that “every business today” has a reason to consider its customers as continuing streams of revenue “rather than their individual, one-and-done purchases.” Read his article as you contemplate how to address the lifetime value of your customers.

4 Reasons Why Social Proof Is Essential to Building Your Brand

“Your social proof is the elements of conversation that verify your brand…it is built with every interaction you make on behalf of your brand,” writes Maleeka T. Hollaway. It includes testimonials, comments, media interviews and even contributed content. If you’re a subject-matter expert, your audience will notice—seek to stand out as a resource in your area of expertise! For a deeper understanding of why social proof is essential to your business, read Hollaway’s entire article, “4 Reasons Why Social Proof is Essential to Building Your Brand.”

Custom Air Products & Services manage HVAC manufacturing process using the Power Platform

Microsoft Power Platform transformed a 200-person company weighed down by disparate systems into a sleek, mobile system. Power Platform connects powerful tools to build end-to-end solutions. This company’s new app provides timely, accurate, and relevant data to reduce the time spent on daily tasks. This greater visibility encourages all employees to participate through all levels. Read their success story here: