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How to Become a Leadership Influencer

Customers are looking for content from their trusted colleagues and industry leaders, but they also want inspiration. Maybe you have both! In his article, “How to Become a Leadership Influencer,” Tom Popomaronis suggests you choose a topic in which you can produce inspirational writing—such as one of the most challenging obstacles of your career and how you overcame it. Read the entire article for more suggestions on offering leadership, influence and inspiration.

24 Hour Fitness uncovers data insights to create personalized customer experiences

24 Hour Fitness stands out in a crowded wellness industry not just for its innovative approach to fitness but for its personalized approach to member services. The company is applying data analytics to member marketing by connecting Microsoft Dynamics 365 with Adobe Experience Cloud hosted on Microsoft Azure to send personalized messages to help keep their members on track to meet their fitness goals. 

Which Microsoft 365 plan is the right one for you?

The award-winning productivity suite Microsoft 365 comes in several different packages to suit the budgets and needs of various types of businesses. Read on to learn which one is best for your company. Information workers or frontline workers? Microsoft 365 is the obvious choice if you’re running cloud-based business systems, but the main question is […]

Drive more leads with SMB marketing automation

More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects. Here’s why your SMB shouldn’t pass up the powerful opportunities you get […]

How to Turn Your Business Goals into a Strong Social Media Strategy

Do you develop social media strategies to align with your actual business goals, or do you post, share, tweet and like according to what you *think* your audience might want? Too many users don’t connect their goals with their strategies, according to writer Elissa Liu. Read her article, “How to Turn Your Business Goals into a Strong Social Media Strategy” and subscribe to eIS Business Solutions, Inc. for more tips to stay ahead of the game!