Blog

May 15th, 2015

164_Fbook_AIf your business has been in the social media game for what seems like ages, you probably know by now that finding more customers by marketing your brand on Facebook is a daunting task. So what can small business owners do to gain traction on Facebook? Here are a few tips that are sure to add a spike to your traffic. But first, a simple question.

Do you really have a Facebook audience?

It’s time to face the cold hard facts. Does your business actually have a Facebook audience? In today’s over-saturated social media market, a customer base on Facebook is not a given.

Think about it. Why do people go on Facebook? It's usually to interact with friends and family, or for other social purposes. If your business is a software company that targets a B2B audience of technical engineers, your company will likely not benefit from a Facebook presence. On the other hand, if you sell posters of Justin Bieber or cute and cuddly teddy bears, then a customer base likely eagerly awaits.

Learn which content performs best in your niche

Want to know how to discover the content that has been performing best in your niche over the past year? Of course you do! And there’s actually an easy way to do it with a tool called BuzzSumo. Here you can type in a keyword and see what articles and content are getting the most shares on Facebook, as well as other social networks. Once you have this information, you can then start posting content covering similar topics. This will help your business stand out and gain traffic.

Write short, eye-catching headlines

Headlines are just as important on Facebook as they are on other platforms and media outlets. For your best shot at one of your posts going viral, keep your headlines to between 5 and 15 words.

As for headline content, remember it’s not about selling you and your business but about the value you provide for your customer. Remove the words “I” and “we”, and replace them with “you” as much as possible.

Use Visuals

It’s easy to forget about this obvious truth, but posts with visuals almost always outperform non-visual content. A picture not only speaks a thousand words; it also has the potential to get you a thousand shares.

If you’re getting lots of traffic on Facebook, pay for ads

Ads on Facebook work in essentially the same way as Google AdWords. So if you see that a keyword is performing well for you on the platform, it’s worth investing some money to test the ad service out. Because Facebook ads are much less targeted, they don’t typically convert into sales as well as their Google counterparts. However, they are certainly a lot less expensive - chiming in at as little as $1 a day. With a small investment, you’re likely to gain some visitors to and conversions on your business website.

Want to learn more about Facebook marketing or other ways to use technology to grow your business? Send us a message today.

Published with permission from TechAdvisory.org. Source.

Topic Facebook
May 12th, 2015

BusinessIntelligence_May12_AMost companies measure and gauge their performance and success by analyzing data. And the fact that we humans are visual creatures means our ability to interpret visual data tends to be far greater than with written words. This is the reason most businesses turn to dashboards as a business intelligence tool to present data in a way that’s easy to understand. Dashboards have become a critical part of any analytics process. Here are some common uses of dashboards across various business functions.

Marketing insights

The marketing department in an organization typically analyzes a significant amount of data from various channels. Whether the purpose is to forecast monthly sales, predict trends, or build marketing strategies, marketing officers need to compare, sort, and analyze raw data in order to present it in an understandable format using dashboards. Once raw data has been polished into meaningful information and presented to business executives, key decision makers are able to make choices based on that information.

Tracking sales opportunities

Sales dashboards are perfect for tracking various products and services throughout their lifecycle. With sales dashboards, you can identify sales opportunities by monitoring top-selling products and comparing the growth in revenue on a periodical basis. The implementation of sales dashboards eliminates the need to spend hours manually entering data and preparing sales reports, spreadsheets, charts, and manual data.

Social media management

There’s more to social media management than posting regularly on your business’s social media accounts. And in most cases, the default dashboard offered by your social media platform doesn’t give you a deep insight into your social media campaigns. What’s more, managing multiple social media accounts can quickly become a cumbersome process since you have to use several login credentials. That’s where dashboards come in. You can manage your accounts all at once through a comprehensive social media dashboard, saving you valuable time and effort.

Financial reports

Presenting financial data is so complex that, if not handled by competent employees, will often lead to misinterpretation and misunderstanding of critical data. Dashboards make creating financial reports much easier, and financial analysts can take advantage of dashboards to display sensitive data in a comprehensible graphical format - be it customer invoices, progress toward revenue goals, or business expenses.

Project collaboration

Businesses of all sizes require their employees to collaborate on projects, whether it’s on-site or online. Project supervisors need to get their teams together, in order to give them an insight of the projects’ requirements, deadlines and responsibilities, and to learn about the projects’ progress. With the help of project collaboration dashboards, members will see the complete workflow of the project, allowing for a more efficient and collaborative working environment.

Dashboards can truly take away the complications of presenting complex business data. If you’re looking to implement business intelligence tools to simplify your company’s data analysis process, drop us a line today and we can help.

Published with permission from TechAdvisory.org. Source.

May 11th, 2015

HealthcareIT_May11_AWe are living in an age where technology is transforming every aspect of the way we live. Perhaps the most important area in which innovations are making a huge impact is the healthcare industry. Healthcare institutions are leveraging technology to drive better medical practices, increase access to information, and improve the overall patient experience. Here are some tech trends we can expect in today’s healthcare operations.

Health information exchange

Electronic Health Information Exchange (HIE) allows doctors, nurses, pharmacists, other healthcare providers and patients to access and share a patient’s medical information through a secured network. HIE systems facilitate the efforts of physicians to meet high standards of patient care. They also cut medical expenses on information transmission, including physical mailing of patient records, manual printing, scanning and faxing of documents, and phone bills.

3D printing

As 3D printing technology evolves, its medical uses are becoming increasingly apparent. It could assist in the development and manufacture of medical devices, such as prosthetic limbs and other body parts, and fluidic modeling. Professional 3D printers allow doctors to plan complex surgery by converting the patient’s bone structure, blood vessels and internal organs into a 3D-printable digital file that can be manipulated and studied beforehand. It is therefore likely that 3D printed medical and surgical guides will become a standard procedure for several operations, including heart surgery, knee replacements, cranial implants, hip operations, and many more.

Telemedicine

Telemedicine makes it possible for patients to connect with doctors using mobile devices and video-calling applications. It implements a variety of communications media, ranging from teleconferencing to image sharing and patient monitoring, to provide better medical services to patients. It is considered a cost-effective approach to treating health conditions including diabetes, hypertension, and sleep apnea - physicians could monitor a patient’s condition and proceed to treatment immediately when something is wrong.

E-prescriptions

Doctors having to manually write prescriptions for patients is now a thing of the past for a growing number of healthcare providers. With the introduction of e-prescriptions, doctors are able to enter a prescription directly into the computer. The prescription is then transferred to a local pharmacy’s store. E-prescriptions are fast and reliable, sending information to the pharmacy through a private, secure, and closed network, before you have even left your doctor’s office.

Cloud computing

Researchers are taking advantage of the cloud by virtualizing massive amounts of healthcare data. Doctors can transition paper medical records to a digital format and store them in the cloud, allowing for easier access and analysis. With the cloud, patients are granted access to their medical information and doctors are able to see a more complete picture of a patient’s medical history.

Tech trends in healthcare are rapidly moving forward, and it’s important for healthcare institutions to keep up with the ongoing changes to provide better clinical services. For more information on how to implement technology into your healthcare business, get in touch today.

Published with permission from TechAdvisory.org. Source.

May 11th, 2015

SocialMedia_May11_AIt has surely been a long time coming, and now it is official - the days of advertising-free conversations on Facebook Messenger are numbered. The social networking giant has confirmed that its private messaging service, a recent addition to its suite as a standalone app, is to become supported by advertising. While the move is unlikely to prove popular with ordinary users, it marks an interesting development for social media observers and presents new marketing opportunities to businesses. Here’s what you need to know.

As well as Facebook Messenger, which the company has definitively announced will feature advertisements, it looks likely that WhatsApp will also become ad-supported. Facebook acquired WhatsApp in February 2014 for $22 billion, despite the company only generating 2013 revenues of $10.2 million and overall making a net annual loss of $138.1 million. At the time, Mark Zuckerberg indicated that the company would not seek to monetize either service until they had reached a billion users, while WhatsApp founder and CEO said that the plan remained for the app to focus for several years on growth rather than monetization.

The latest announcements appear to signal a change in those tactics. While there has so far been no concrete decision on the form that advertising in either app would take, the intention appears to be for Facebook Messenger to test the water, with WhatsApp following its lead once a successful formula has been found. Executives have suggested that they wish to explore alternatives to conventional banner ads. They have also reinforced the message that the two apps, which seek to serve different purposes and audiences, will remain independent of one another.

The sheer number of users now communicating on the WhatsApp and Facebook Messenger platforms each month is testament to the value that Facebook could drive from placing advertisements on the services. Unlike its main site, which serves advertisements, the Facebook Messenger app currently makes no profit. Until now, WhatsApp’s only revenue stream has been the nominal $0.99 annual subscription fee it collects from users after a year’s free trial - and the service remains completely free in developing countries outside of Europe and North America. But for businesses, too, the potential of advertising on Facebook Messenger and WhatsApp provides exciting new marketing opportunities and the chance to interact more closely with both potential and existing customers.

Learn more about using Facebook and other networks - both for advertising and wider social media marketing - to grow your business; give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 7th, 2015

164_HW_AGoogle’s new Chromebook, the Pixel, is finally here. Those who’ve been patiently awaiting its arrival, or are curious about giving it a try, might be wondering about the pros and cons of this new laptop. We’ve taken the time to break it down for you and list the important features you need to know about when considering whipping out that credit card.

Pros

Slim and lightweight - who doesn’t love a sleek, compact new computer that’s easy to pack up and take with you on the go? The Pixel weighs in at 3.3 pounds and is only 0.6 inches thick. If portability is something you’re looking for in a laptop, then the Pixel is certainly an attractive option.

High-resolution touch screen - want a hi-res screen that’s more advanced than Apple’s latest offering? The Pixel doesn’t disappoint and surpasses the latest MacBook with a high-resolution touchscreen that is 13 inches, 239-pixel-per-inch.

Battery life - For people on the go, battery life is one of the main considerations when choosing a laptop. And in this respect, the Pixel truly delivers. Not only does it promise 12 hours of battery life when fully charged, but it can also charge up to two hours of battery in just 15 minutes.

USB Type C ports - still scratching your head wondering how the Pixel’s battery is able to charge so quickly? The USB Type C ports are what gives it this ability. Additionally, these ports speed up data transfers.

Cons

Price Tag - for a computer that relies heavily on a working internet connection, many users may question the $999 price tag. With previous versions of the Chromebook costing less than $200, it might be hard to justify purchasing the new version when it still has relatively limited capabilities.

Lack of storage space - when it comes to storage space, the Pixel only offers 32 and 64GB options. To help users swallow this deficiency more easily, the company is offering a free terabyte of storage on Google drive for three years. For those who want to create and edit documents on Google Docs, this is a near perfect solution. But for those who would like to actually edit and create documents on the Pixel itself, their options are limited. Downloading the familiar Microsoft Word, as well as other other apps and software, is not possible.

There’s little doubt that the Pixel’s new features, design and capabilities are impressive. But at the end of the day, it’s still a Chromebook - meaning it will be as heavily reliant on the internet as its predecessors are. And you have to ask yourself, is a Chromebook - regardless of features - really worth $1,000? Ask yourself what you'd really be using it for, how often you work offline and whether you're getting good value when compared with other laptops on the market.

Have more questions about the Pixel or other new hardware on the market? Give us a call and talk with one of our qualified hardware consultants.

Published with permission from TechAdvisory.org. Source.

Topic Hardware
May 6th, 2015

Productivity_May6_AIt’s late afternoon - you’re working on your desktop computer, providing live support to one of your clients. Suddenly your screen goes black and your Internet connection drops. Too bad your IT department announces that it will take several hours to restore power. Sometimes disturbances like sudden power outages can impair your business reputation and productivity. Consider applying the following tips to keep your productivity humming during power blackouts.

Install a UPS for each computer

A UPS (uninterrupted power supply), is an alternative, emergency power source. During a power outage, your computer will turn itself off automatically as there's no power. UPS prevents that by running your computer off its own battery. If you’re working on a file when a power blackout occurs, UPS is especially helpful. It can only buy your computer a few minutes of time at most, but that’s enough time to save vital files and power down. If you still need Internet access, try another method we’ve listed below.

Find a Wi-Fi connection

The advancements in technology made it possible for you to take your work outside the office. You can resume your business activities and Internet connectivity by using the mobile data plan from your smartphone or tablets, and then access your files via cloud storage and file sharing applications. If you don’t have a data plan, then head to the nearest Wi-Fi-friendly place to continue your work, such as a coffee shop. VoIP software installed on your portable devices can help you to connect to your clients efficiently.

Make good use of your batteries

Now is not the time to browse social media or play games. When you take your work offline, it’s best to preserve your devices’ batteries by doing only important tasks and turning off power-sucking applications. Buy an extra charging device to extend your battery life, if necessary.

Finish offline tasks

When no Internet connection is available, you can take the time to clear off any neglected offline duties, whether it’s clearing up desks or arranging files and documents. You can even gather a team to brainstorm new ideas for projects, or discuss any ongoing issues within your organization.

Work from home

If a power outage renders your employees helpless in their duties, then sending them home with a business laptop won’t hurt, if they’re able to continue their work from there. There are many ways to keep them accountable without being intrusive and, as long as they are making progress in their jobs and are able maintain their professional integrity, there’s not much to complain about. Make sure telecommuting is only allowed when necessary though - working alongside colleagues and sharing ideas face-to-face is still one of the best ways to induce productivity.

Achieving power-free productivity is possible when you have a plan prepared for the situation. For more productivity tips to boost your business’s bottom line, give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
May 4th, 2015

BusinessContinuity_May4_AIn today’s business world, companies with a business continuity plan (BCP) are more likely to survive a disaster than those that don’t have one. There are several components to consider when it comes to planning a BCP, some of which are more important than others and must be included in order for a BCP to be successful. If you’re looking to create a BCP, or already have one in place but aren’t convinced of its efficiency, check out these must-read principles.

Backup strategies are tested regularly

Most businesses nowadays, if not all, employ technological tools to assist in managing their everyday business operations. As a result, a massive amount of data is stored on their on-site servers. Should a disaster strike, all valuable information would be damaged or lost. Backup plans are advisable, of course, but even these are useless without regular check-ups and testing. You’ll want to verify that your backups include all of your company’s strategic data, and that they are fully functional in the event of a disaster.

All employees are involved

Your employees are the essence of your business. They help drive your business forward, and therefore each and every one of them needs to understand the essentials of your business continuity plan. Schedule a meeting with each department, outlining everyone’s role in the plan, then revise the plan again with the whole company. Make sure everyone has a part to play in order to avoid having some employees feeling left out. Be sure to also let your employees know that they are your most valuable assets, and that you’re willing to help them in any way you can during a disaster, whether it’s encouraging them to prepare an emergency plan for their families or allowing them to work remotely from home if necessary.

Identify and prioritize critical functions

What are your company’s greatest strengths? A good business continuity plan exposes your most important business functions. All inventories and resources related to those functions must be accurate and created in advance. But sometimes, determining truly critical functions can be a real challenge - and incorrect assumptions can cripple the whole BCP, so this needs to be addressed in the early stages of planning. Once you’ve identified your critical business functions, you’ll be able to continue your business operations smoothly, even if not quite normally, during a disaster.

Succession plans exist for key employees

This is one of the most often overlooked aspects in a business continuity plan. Key employees are the life and soul of a BCP, usually having the knowledge and expertise that precede the plans on paper. Are you able to execute the plan if your key employee is missing? Do a simple test without your key members. Put an alternative candidate in charge of the situation and forbid the key employee from participating and giving direct instructions. Assign alternates for each part of a BCP, and ask them to perform disaster recovery functions in place of key employees. Having two people to count on is always better than one!

Having a BCP is one thing, but having one that actually works well is something you should strive to achieve. If you’re planning to implement a business continuity plan in your company, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

April 30th, 2015

164_O365_AHave you ever deleted an email only to discover months later that you still need it? If so, you’re in luck. Office 365 has now made emails recoverable indefinitely- whether it’s been deleted for a few days or a few years. Here’s the scoop on Microsoft’s new policy that makes this possible.

If you’re a regular user of Outlook 365, you’re likely aware that you can only recover an email that was deleted 30 days ago or less. After that, it’s gone for good. For those that have been agitated by this policy, Office 365 has now made a change that allows emails in the Deleted Items folder to be accessed indefinitely. However, take note that if an end user makes the effort to empty the Deleted Folder, those items will still in fact be unrecoverable.

But what if you don’t want to indefinitely recover email?

Believe it or not, indefinite access to emails may come as bad news for some. It can create industry compliance issues for organizations and can also affect offline storage as deleted emails pile up.

Not to fear. Along with this new policy, Office 365 also allows you to customize the retention duration to a time span that works for you. To do this, click on the following:

  1. Office 365 Admin
  2. Exchange Admin Center
  3. Compliance Management
  4. Retention Policies
From here you can modify the retention duration of your emails to a time span of your choice.

Want to learn more about this and other cutting-edge Office 365 features? Give us a call today and get all the info you need.

Published with permission from TechAdvisory.org. Source.

Topic Office 365
April 28th, 2015

BusinessIntelligence_Apr28_AEveryone knows that business intelligence is of vital importance to ensure that a company grows and develops, but the business intelligence of today differs greatly from that which was talked about in the past. Much has changed in the world of business intelligence in recent years, and if you are stuck in your old ways then you are not doing all you can to advance your organization forwards. Be on the lookout for these woefully outdated mistruths in your approach to business intelligence - and then be prepared to kick them into touch - so as to propel your company to the next level.

Business intelligence should be simple

For too long now, business owners have been fed the idea by business intelligence tool providers that the means by which we understand our organization’s success should be as easy to digest as possible. That has led companies to take an overly simplified view of business intelligence. It is one that just doesn’t deliver the same depth of useful analytical detail that we need if we are going to really understand what’s behind growth (or lack of it). Nor does it allow us to genuinely develop a sense for the direction our companies need to be moving in - and how to get them there.

While simple business intelligence tools will work just fine for some organizations, the majority of us need to be demanding more complex, sophisticated tools to manipulate and generate value from the wealth of data that is at our fingertips. We are in an era where there is still value to be gained, but you have to dig a little deeper for it - and if you’re using outdated software that just isn’t up to the job, you’re going to struggle.

Big data is the be-all, end-all

We have no problem with big data - large-scale changes in industry practices, and our understanding of the ways our businesses work and grow, depend on it. But there’s a mammoth difference between using big data for the sake of it - because we’ve got into the mentality that its ability to deliver industry-wide improvements means it’s the magic cure for our organizations - and putting in place solutions that enable our front-line staff to actually use it.

After all, what’s the point in generating terabytes and terabytes of information if our outdated business intelligence tools aren’t capable of empowering non-technical staff to gain true insights into customer behavior, sales patterns and the like? Recent business intelligence sector developments mean that our companies can benefit from quality tools to visualize simple data collections, but the ability to do the same on a larger scale is still lacking. The lesson? If you’re looking to reap the rewards of large-scale data collection, equip your team with the tools that allow them to perform quality analysis.

The cloud alone is the answer

“The cloud” is the IT industry’s latest buzzword, but too often it gets touted around as an all-round solution that will solve each of our woes, without us really understanding its true purpose or how we can get the most from it. This is particularly the case in relation to business intelligence, where company owners are frequently led to believe that they can instantly enhance their business intelligence capabilities simply by moving everything upstairs to the cloud.

We’re big fans of the cloud and believe that with proper understanding and implementation it can pay real dividends. But the truth is that simply repeating your usual business intelligence routine - but doing so in the cloud - isn’t going to change much. If your business intelligence tools are too conventional and don’t offer enough flexibility, that will still be the case even if you put cloud technology over the top of them. It’s important to address the underlying issues before you contemplate a move to the cloud, so that you can truly reap the advantages of both changes.

If you’re guilty of being stuck with an outdated, or just off-center, view of business intelligence, give us a call to see how we can update you and help you to get the most out of it.

Published with permission from TechAdvisory.org. Source.

April 27th, 2015

164_Soc_AIn today’s Internet loving culture, social media is becoming a necessary function for growing your business. And rightly so, because it’s a great way to expand your outreach, find new customers and share valuable information about your business or industry. But there are certainly some social media no-nos that need to be avoided. Along with that, there are also actions that will give you a strategic advantage and boost your reputation. So when it comes to Facebook, LinkedIn and Twitter, here’s how to network like a pro.

Facebook

Many people think of Facebook as a useful platform to keep in touch with family, friends and colleagues. However, in a business sense, it can be used to exchange ideas and opinions, promote your brand, and interact with customers.

A proven strategy to grow a more engaged network here is to share informative, valuable articles that will benefit your followers. Additionally, posting photos that emphasize your unique selling proposition and mission is a strategic way to personalize your brand.

There are, however, a few no-nos when it comes to Facebook. With Facebook being predominantly a place to connect with family and friends, it’s easy to fall into the trap of posting whatever comes to mind. So when you’re wondering whether or not you should post a particular comment or image, ask yourself, “Would I be okay publishing this on the front page of a newspaper?” If the answer is no, it’s best to hold off on hitting the post button. Finally, if you’re using the platform in a business sense, avoid sharing pictures of your dinner, newborn baby or anything too personal. Your customers are likely to be confused or turned off.

LinkedIn

The social network that is most obviously suited for professional purposes is LinkedIn, and it’s an exceptional platform to grow your business. To do that, it’s important to keep your company information up to date and remain active on the platform. A couple of ways to generate activity are to share or comment on articles, join professional groups and update your network with current company milestones, events you’re attending and other news about your organization.

When it comes to growing your network on LinkedIn, there’s a big debate as to whether or not to connect with every Tom, Joe, Dick and Sally who sends you an invite. There are advantages and disadvantages to both, but as far as brand awareness is concerned it makes sense to connect with more people. However, it’s a good idea to take a moment and do a quick profile check on the potential connection. Not everyone retains a professional profile and image on LinkedIn, and connecting with the wrong people could potentially hurt your reputation.

Twitter

Want to connect with people from around the world, stay on top of trends and share your ideas with professionals you respect? Twitter is the platform to do just that. Like the other two platforms mentioned above, you can also share articles and advice, and ask questions.

An element that makes Twitter especially unique is the hashtag, and you can use it to take your networking to another level. For example, if you’re attending an industry event or other networking opportunity, you can search Twitter for the associated event hashtag. This will help you discover who will be in attendance - like colleagues and professionals you’d like to meet - which gives you a great opportunity to maintain and grow your network.

Interested in finding out how else you can use social media to boost your business? Send us a message to find out more.

Published with permission from TechAdvisory.org. Source.

Topic Social Media