Oftentimes, a prospect has never heard of a company when a sales rep first makes contact. This cold-calling strategy can be frustrating and ineffective, but content marketing offers an alternative.
Connected sales and marketing offer a huge opportunity for more effective lead generation and follow-up. By putting out educational content, you can build trust and add value with leads before your sellers initiate contact.
At eIS Business Solutions, Inc., we can help you find the best tools to integrate marketing and sales and boost the value of your leads. Contact us to learn more.