TruGreen’s new take on technology—a catalyst for greener lawns and happier customers 

TruGreen’s new take on technology—a catalyst for greener lawns and happier customers 


Recently TruGreen, America's largest lawn care company, embarked on an all-up digital transformation—driving towards a culture of continuous innovation for its customers and associates. In this video, company CIO Ayman Taha talks about teaming up with Microsoft to develop a new AI-enabled virtual agent bot and augment its customer self-service mobile app with AI driven image recognition.