The Health Insurance Portability and Accountability Act of 1996 (HIPAA) was established with the goal of protecting the privacy of medical providers and their patients. The act sets standards for how healthcare organizations must protect patient information, including what kind of security measures must be in place to keep data safe. In this blog post, […]
HIPAA-approved social media guidelines for businesses
Social media guidelines to stay HIPAA-compliant
HIPAA was established to protect the privacy of medical providers and their patients. And while there are no specific guidelines when it comes to social media usage in healthcare, every healthcare organization must implement security protocols that adhere to privacy policies. What social media actions violate HIPAA rules? Posting patients’ protected health information on social […]
Market your business effectively with Twitter
If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take to add to your audience’s […]
Common Facebook marketing mistakes
Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]
Represent your business properly on social media
Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company. Online reputation management mistakes As long […]
Are you maximizing your social media potential?
Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs. Having great content on your site is the magnet that attracts visitors. However, when there is too much competition […]
How to make buyers out of Instagram followers
Instagram has become one of the most popular social networks to date. One billion active users consume its image-heavy content every day. Aside from it being a photo-sharing app with fun filters, Instagram has demonstrated its capability to turn your followers into customers. Make the most out of your Instagram account with these practical tips. […]
What goes into a business continuity plan?
Events out of your control can disrupt your business operations. While you can’t necessarily control the unexpected, you can take some precautions to prevent most business disruptions. Here are some things to consider when developing a business continuity plan (BCP). Backup your data, applications, and servers Today, companies are more dependent than ever on IT […]
How to boost your SMB’s social media presence
Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your […]
How do I create an effective Facebook ad?
Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness […]