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6 wireless
threats to your
business
If you think a
promiscuous client
is a
scantily-dressed
customer, you're in
trouble. And I'm not
talking about having
an affair. Think an
evil twin is a
horror-movie
villain? Wrong
again. The horror
you should be
bracing yourself for
is not on the silver
screen — and it's
not from a rolling
pin flung at you
from across the
kitchen, for that
matter. Rather, the
trouble is in the
airwaves and
targeted to Wi-Fi
users.
Both the
"Promiscuous Client"
and the "Evil Twin"
are two of the
latest wireless
threats to your
small business. If
you haven't heard of
them, you probably
will soon.
"What would happen
to your business if
your strongest
competitor gained
access to all of
your data?" asks
Greg Phillips, chief
executive for
AirTegrity Wireless,
Inc., a Stateline,
Nev. wireless
security company.
"Unfortunately, it
is a very real
possibility if
appropriate controls
against these new
threats are not
exercised."
So what's out there?
6 Threats – read
more
Top
Cut prices in a
sluggish economy? No way
Q:
This economy is really starting to affect my
business. Business is down. People around
here seem to be staying at home and not
shopping. I'm thinking of cutting prices to
bring people in. What do you think?
A:
Don't do it. Seriously, cutting prices seems
to be the first thing entrepreneurs think
about when the economy heads into a
downturn. The reasoning is that this is the
only way to combat the fact that consumers,
clients and businesses are spending less.
Generally, however, this is not a smart
strategy. It sends a bad message to your
customers-they'll likely think you've been
overcharging them all along. Or that you're
desperate, which will make them wonder if
your business is about to go under and if
they should start doing business elsewhere.
Read more
Top
How to
get repeat
customers: 7 steps
“Don’t
be a stranger now.” You’ve surely heard that
expression, a most hospitable one. But for
small business owners, a returning customer
is essential to survival.
For
the entrepreneur, it’s important to
understand how to build a base of customers
who return to your business time and again.
Here are seven ideas and strategies to
consider:
Read more
Top
4. 10
steps to getting
links to your
site
It's the online equivalent of word-of-mouth
advertising. And just like its offline
cousin, it's the most effective way to get
new business.
This advertising mode is known as "link
building," and it involves getting other Web
sites to link to your site. It's like one of
your neighbors recommending a good plumber
or handyman; it carries more weight than if
a person just stumbled across your Web site.
In today's world, there is much more to good
search engine listings than simply
optimizing your site for keywords.
In order to keep searchers happy, search
engines are always developing ways to make
their results more relevant. In the last
couple of years, links have become
increasingly more important to the engines
because they see links as an endorsement of
your site by other Web sites. Think about it
for a minute: Would you link to a site you
didn't like?
This concept is referred to as "link
popularity." Based on the links pointing to
your site, the search
engines either increase or decrease how
relevant your site is for particular keyword
searches.
Obviously, you want to increase your site's
relevancy, right? Good. That's the goal
here: to make sure you start building the
right kind of links for your site in order
to improve your search-engine results.
To this day, the best way to build links is
still doing it by hand. Here are the steps
you should follow when building links:
10 steps – read more
Top
How
eIS Business Solutions can help your
business
When organizations like
yours need to boost efficiency, reduce
costs, maintain a competitive edge and
deliver timely information, they turn to us
for the very best in
small and medium size
accounting software
programs and business solutions.
eIS
Business Solutions
is an authorized solution provider of the
Microsoft Dynamics GP, formerly
Great Plains solution, as well as
QuickBooks Enterprise.
Offering both of these software programs,
allows us to provide powerful, yet
affordable accounting and business programs
to small, medium and large size businesses.
Thinking about outsourcing your
financials?
If maintaining computers, business software
and employees to manage your operations is
too much for your resources, then we can
help. Why not outsource your accounting
functions to a company that has years of
implementation and accounting expertise?
The eIS’s Virtual Financial Team removes the
burden of building and maintaining an
in-house accounting department. We can
perform all AR, AP, GL functions (invoicing,
cash receipts, bill payment, bank
reconciliation, and collections). Project
costing and Time and billing are also
available.
During this process you maintain strict
control over all financial decision and have
the ability to view information and run
reports. All images of important documents
are attached to their appropriate
transactions in your system for you to
retrieve at any time.
Contact us today about our One Hour Free
Consultation for qualifying customers.
Phone: 732-708-0022
www.eisbusinesssolutions.com
sales@eisbusinesssolutions.com
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