PaperSave Pro for Microsoft Dynamics GP

PaperSave offers out of the box, seamless integration with Dynamics GP by automating the process of imaging, approving and retrieving source documents. Key benefits includes:

Paperless has never been simpler...

• Seamless Integration - PaperSave offers seamless integration with the Microsoft Dynamics™ solutions.  One click access to documents!
• Document Imaging - 4 Unique ways to convert your paper to digital documents.
• Document Capture - 3 methods to easily capture and index your electronic documents.             
• Electronic Workflow - Manage the process, not the paper with PaperSavePro's™ integrated Workflows. 
• Collaboration - Allow your people, process and documents to work better together.

Improve efficiency and your bottom line by managing your documents from receipt through PaperSavePro's™ comprehensive electronic workflow by managing the the process, not the paper!  Service your customers better and process transactions more efficiently. Save valuable time with key information at your fingertips, without extending your already busy workday.

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PaperSave Plus for Quickbooks

PaperSavePlus works automatically inside QuickBooks® with no special routines, screens or synchronization necessary so that you can go paperless in an hour.

• Store scanned images and virtually all types of files including pdf, jpg, tiff, gif, doc, xls and many more
• View your scanned documents instantly on-screen without searching through filing cabinets
• Access PaperSavePlus from inside or outside QuickBooks®
• Integrate seamlessly with Microsoft Office and Microsoft Outlook - you can attach Outlook emails and their attachments with a click

It’s the QuickBooks document management solution.

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10 Internet Marketing Tips to Enhance your Business’s Online Presence

1. Boost Your Blog Buzz

There are reportedly more than 346 million people worldwide who read blogs (ComScore). But just having a blog doesn’t guarantee people are reading it.

• Register your blog with popular directories
• Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog
• Read top blogs in your industry, and then post comments with helpful information and links back to your own blog or Web site.

2. Social Media

Social media can be a great way to get the word out about your company or product. It helps to create exposure and interest from the community.

• Did you know Facebook has more than 200 million users? Facebook allows you to create free fan pages about your business.
• LinkedIn is a professional network that includes allowing companies to create profiles.
• Manage your social networking presence and engage in consistent participation with your connections. Nutshell Mail is a service that brings users a summary of their social network updates to their inbox in a single email delivered to them on their schedule.

3. Monitor Your Cyberspace Presence

We’ve all heard of “Google-ing” someone or something… Keep an active eye on what’s posted on the Internet about you and your business. Assume that your clients and prospects are in the know about what’s out there. Searching your name on Google and Twitter can tell you several important things:

• What people are saying about your business
• Whether your work is being used without your permission
• Whether someone else is using your personal or business name

If your reputation is in trouble and you’re finding negative or false information, you may need professional assistance to fix the problem. Evaluate if you need legal representation or public relations and press release solutions.

4. Be consistent with your online message and branding

Coordinate and integrate marketing communications tools within your business. By doing this, the business’s brand message will be consistent in all possibilities.

• Integrating communications helps eliminate confusion from the consumer and builds brand strength.
• All advertising media selections, creative designs, and public relations efforts should strive to match the message, media, and audience, so the right person sees and/or hears the advertisement or marketing piece and can recognize the business and its brand consistency.

5. Apply Search Engine Optimization (SEO) to your Web site

 SEO is a great way to increase your online revenue stream. SEO allows you to:

• Develop and arrange your site’s content and navigation to be fully optimized
• Drive more traffic to your Web site
• Maximize your Internet exposure

6. Enhance your site’s viewership with Pay-per-click (PPC) marketing

Before implementing your PPC campaign, research traffic patterns for keywords as well as the bid prices for those terms so you can effectively plan and budget your campaign.

• Track your best performing ads to determine what is leading to the highest volume of traffic to your Web site bringing revenue to your business.
• PPC can be an incredibly cost effective tool if properly managed. Consider hiring an expert to manage the campaign, design optimized landing pages for your ads, and track metrics.

7. Stay in front of your customers with Email Marketing Campaigns

Your businesses Email marketing campaigns should be representative of the brand and image of your company.

• Email campaigns allow you to stay in front of your prospects and clients.
• Email marketing solutions create an interactive experience with your customers.

8. Market on the Web

There are a many powerful free online tools that can serve to market your business on the Web. Here are a few to consider:

• Slide share – share presentations Tag your presentations and embed them on your blog or Web site 
• You Tube – share videos Consider filming and uploading your presentations. Post videos of you interviewing industry experts or feature client reviews of your business.
• flickr – share pictures It’s a great way to showcase your portfolio or share photos of your presentations.
• Delicious –share Web pages Social book marking service that allows you to save all your bookmarks online, then share them with other people.
• Amazon.com – share your opinion When you read a book in your field, review it on Amazon.

9. Increase your media exposure with electronic press releases and industry related articles

PR allows you to maximize your exposure in your business’s targeted markets. It also allows you to boost your Internet search rankings. Also, find out what stories reporters and editors are working on by using links like:

• Help a Reporter Out (HARO)
• PitchRate.com

10. Be an Industry Expert

Answer questions you have knowledge in on sites like Yahoo Answers or LinkedIn Answers. Both rank extremely high with search engines and will increase traffic to your Web site.

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Keep your small business safe: 10 tips

By Christopher Elliott

Someone out there might be pretending to be you or your company. Identity theft – and the hackers responsible for it – is a serious problem these days. About 10 million people a year are victims of identity theft, according to the Federal Trade Commission. But some criminals can’t leave well enough alone; they try to assume the identity of an entire company.

That’s what happened to Susan Joyce, editor of Job-Hunt.org, a career development Web site in Marlborough, Mass.

“My site is pretty well-known,” she says. “And it’s an employment-related ‘keyword’ term (which is) typed into search engines by people presumably looking for it.”

Without warning, one of her bigger competitors began buying ads with the keyword ‘Job-Hunt.org.’ At first she was flattered, but then, as the competitor began siphoning traffic away from her site, she grew frustrated. When another competitor decided to do the same thing, her was angry. “They were clearly diverting traffic and stealing Job-Hunt’s identity,” she says.

“Identity theft is a very big threat to small businesses,” says Al Marcella, a professor at Webster University’s School of Business and Technology in St. Louis. There are two kinds of identity theft, he says. “The theft of the business’s identify, or attempting to fool or to confuse an unsuspecting consumer into believing that they are dealing with a legitimate business. Or the theft of a consumer’s identity, which is used to purchase goods or services,” he says.

Here are 10 tips on how to keep your small business from becoming a victim of hackers and identity theft:

1. Set up your defenses.

Do you have adequate firewalls and antivirus software to protect you from hackers who could steal your customers and company identity? “If you leave your doors open, eventually you will be robbed,” says Martin Rico, chief executive of Inspired eLearning, a San Antonio-based company that develops security awareness training programs for companies. “The same is true for your network. Hackers and identity thieves use automated programs to scan every computer on the Internet looking for easy targets.” A good Internet router will have an on-board firewall. But don’t forget to turn it on, he say.

2. Stay abreast of the threat.

A recent phishing scam in Brazil caused Web browsers to land on criminal sites that looked identical to well-known bank sites. The phishers used HTML e-mails encoded with malicious Trojan horse programs. If the security settings on a recipient's computer were too low, just opening the e-mail would make changes to an essential Windows component.

3. Encrypt everything.

Any sensitive data, or information that might help an ID thief or hacker, should be aggressively encrypted, says Lisa Sotto, a head of New York-based Hunton & Williams LLP’s privacy and information management team. “Encrypt all company laptops,” she advises. “And don’t allow the transfer of sensitive company data electronically unless it is encrypted.” Sotto also advises that you upgrade your systems frequently with the latest protective software to make sure your systems are as secure as possible. (For technology newcomers: To encrypt a computer is to assign a secret code that prevents unauthorized parties from accessing your data.)

4. Get help from your employees.

Human error, or lack of attention to detail, is one of the biggest risks to a company’s security, according to Steven Domenikos, chief executive of IdentityTruth, a security firm in Waltham, Mass. “There are some basic techniques that can be embraced by employees, like changing passwords periodically and using general security and software tools to ensure that their home computers are safeguarded against attacks and malicious programs,” he says. Hackers have created programs that are designed to grab information from your computer, without you ever knowing it.

5. Don’t store credit card numbers.

“Never, never, never,” says Richard Stiennon, chief marketing officer for Fortinet, a security software company in Sunnyvale, Calif. “You do not need it, the Payment Card Industry Standard forbids you to store them, and it’s too risky.” Plus, there’s one more reason you should avoid keeping credit card numbers: If you don’t have them, you can’t lose them. And a hacker or identity thief can’t get to them, either.

6. Buy a shredder – and use it.

Documents with confidential information can fall into the wrong hands when they aren’t properly disposed of, says Tim Rhodes, chief executive of WebArgos, a data security firm in Boise, ID. “I know this is basic, but I can’t overstate the importance of using a shredder. In one study we are about to publish, only 50 percent of United States employees are compliant with their company’s shredding policies.” One of the challenges faced by small businesses is home-based employees, who may not have a shredder and put sensitive documents in the trash.

7. Mind your mobile devices.

“A laptop computer is stolen approximately every 53 seconds and only three percent are ever recovered,” says MacDonnell Ulsch, director of technology risk management for Jefferson Wells, a Brookfield, Wis., company that provides internal auditing and technology risk management services. “A business executive on a flight recently placed a Blackberry on her seat while placing her briefcase in the overhead bin. In those few seconds, her Blackberry, which was unencrypted, was stolen.” He recommends reminding employees of the dangers they face when they travel with their mobile devices, and encourages them to report a loss immediately.

8. Run your updates.

Hackers are constantly discovering and exploiting new vulnerabilities in computer operating systems and networks. “Keep your systems patched,” says Bret Padres, director of incident response, at Mandiant, an information systems company in Alexandria, Va. “You should have Automatic Updates enabled on your Windows-based computers. As security fixes are released from Microsoft, your computer systems will be automatically updated.”

9. Research your Internet service provider.

Unfortunately, the company providing your business with Internet access can offer easy access to your private information. “Not all ISPs are created equal, especially in terms of their commitment to security,” says Roger Thompson, chief technology officer for Exploit Prevention Labs, a security software developer in New Kingston, Pa. His advice? Before signing up for service, ask if they’ve ever been hacked. “Just see what they say. If, for example, they blame their users for having their passwords guessed, that’s not a good sign,” he says.

10. Know what to do when it happens.

Have a security compliance plan in place, advises Judd Rousseau, chief operating officer Identity Theft 911, a company that develops identity theft resolution, education and deterrence products in Scottsdale, Ariz. “This is an inexpensive way to make sure you have addressed the areas where you need to make sure to have safeguards in place, as well as have a plan in case a breach does occur,” he says.

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